About us
Making the world happier,
one waffle at a time.
In the early days of the COVID-19 pandemic in 2020, Bailey and her daughter Alexis sought a meaningful project during lockdown and decided to start a business together. Bailey, an experienced entrepreneur and Air Force veteran, wanted to teach Alexis how to turn an idea into reality before her enlistment. With Alexis's love for baking, they aimed to create something that would bring joy to others.



From farmers markets to shelves across the U.S.
Having been stationed in Europe, they were familiar with the authentic taste and look of Belgian Liege Waffles. Noticing a lack of them in Madison, Alabama, they saw the perfect opportunity and began perfecting their recipe.
They started selling pre-packaged waffles at local farmers markets, where they quickly became a hit. Soon, customers asked for the waffle mix to make at home, prompting them to obtain a food manufacturing license. Wafel-Bitte began selling mix at markets and local stores. Today, Wafel-Bitte can be found in stores across the U.S., made fresh at coffee shops, and online on Amazon and shops.wafelbitte.com
“Wafel-Bitte (waffle-please) was founded by an Air Force veteran who wanted to provide her daughter with business-building skills. Together they formed the business and began selling at farmers' markets. Soon, people began asking to have the waffle mix packaged so they could make them at home. Wafel-Bitte has since grown to become loved all over the U.S.A.”
Successes and honors
Recognized along the way.

- 2025
Featured in Huntsville Business Journal
- 2025
Featured in Living 50 Plus Magazine
- 2025
Selected for the first ever TikTok Veteran SOAR Business Accelerator Program
- 2024
America's SBDC – Alabama's Small Business Success Story
- 2023
Catalyst Conversation Podcast
- 2022
(Winner) Culinary Business of the Year – Gold
- 2022
(Winner) Start-up Business of the Year – Bronze, Madison Chamber of Commerce
- 2022
(Winner) Emerging Entrepreneur of the Year – The Catalyst Center for Business and Entrepreneurship
- 2022
Feature Article, Air Force Association Tennessee Flyer
- 2022
February Edition – Madison Living Magazine (pgs. 57-62)
- 2022
(Finalist) COVID Pivot Entrepreneur of the Year – The Catalyst Center for Business and Entrepreneurship
- 2021
Podcast with Charles Hayden Johnson – Alabama Entrepreneur














